kpt-grpc-demo/google/ads/googleads/v11/services/audience_insights_service.proto

// Copyright 2022 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

syntax = "proto3";

package google.ads.googleads.v11.services;

import "google/ads/googleads/v11/common/criteria.proto";
import "google/ads/googleads/v11/enums/audience_insights_dimension.proto";
import "google/api/annotations.proto";
import "google/api/client.proto";
import "google/api/field_behavior.proto";

option csharp_namespace = "Google.Ads.GoogleAds.V11.Services";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v11/services;services";
option java_multiple_files = true;
option java_outer_classname = "AudienceInsightsServiceProto";
option java_package = "com.google.ads.googleads.v11.services";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V11\\Services";
option ruby_package = "Google::Ads::GoogleAds::V11::Services";

// Proto file describing the audience insights service.

// Audience Insights Service helps users find information about groups of
// people and how they can be reached with Google Ads.
service AudienceInsightsService {
  option (google.api.default_host) = "googleads.googleapis.com";
  option (google.api.oauth_scopes) = "https://www.googleapis.com/auth/adwords";

  // Creates a saved report that can be viewed in the Insights Finder tool.
  //
  // List of thrown errors:
  //   [AuthenticationError]()
  //   [AuthorizationError]()
  //   [FieldError]()
  //   [HeaderError]()
  //   [InternalError]()
  //   [QuotaError]()
  //   [RangeError]()
  //   [RequestError]()
  rpc GenerateInsightsFinderReport(GenerateInsightsFinderReportRequest) returns (GenerateInsightsFinderReportResponse) {
    option (google.api.http) = {
      post: "/v11/customers/{customer_id=*}:generateInsightsFinderReport"
      body: "*"
    };
    option (google.api.method_signature) = "customer_id,baseline_audience,specific_audience";
  }

  // Searches for audience attributes that can be used to generate insights.
  //
  // List of thrown errors:
  //   [AuthenticationError]()
  //   [AuthorizationError]()
  //   [FieldError]()
  //   [HeaderError]()
  //   [InternalError]()
  //   [QuotaError]()
  //   [RangeError]()
  //   [RequestError]()
  rpc ListAudienceInsightsAttributes(ListAudienceInsightsAttributesRequest) returns (ListAudienceInsightsAttributesResponse) {
    option (google.api.http) = {
      post: "/v11/customers/{customer_id=*}:searchAudienceInsightsAttributes"
      body: "*"
    };
    option (google.api.method_signature) = "customer_id,dimensions,query_text";
  }

  // Returns a collection of attributes that are represented in an audience of
  // interest, with metrics that compare each attribute's share of the audience
  // with its share of a baseline audience.
  //
  // List of thrown errors:
  //   [AudienceInsightsError]()
  //   [AuthenticationError]()
  //   [AuthorizationError]()
  //   [FieldError]()
  //   [HeaderError]()
  //   [InternalError]()
  //   [QuotaError]()
  //   [RangeError]()
  //   [RequestError]()
  rpc GenerateAudienceCompositionInsights(GenerateAudienceCompositionInsightsRequest) returns (GenerateAudienceCompositionInsightsResponse) {
    option (google.api.http) = {
      post: "/v11/customers/{customer_id=*}:generateAudienceCompositionInsights"
      body: "*"
    };
    option (google.api.method_signature) = "customer_id,audience,dimensions";
  }
}

// Request message for [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v11.services.AudienceInsightsService.GenerateInsightsFinderReport].
message GenerateInsightsFinderReportRequest {
  // Required. The ID of the customer.
  string customer_id = 1 [(google.api.field_behavior) = REQUIRED];

  // Required. A baseline audience for this report, typically all people in a region.
  BasicInsightsAudience baseline_audience = 2 [(google.api.field_behavior) = REQUIRED];

  // Required. The specific audience of interest for this report.  The insights in the
  // report will be based on attributes more prevalent in this audience than
  // in the report's baseline audience.
  BasicInsightsAudience specific_audience = 3 [(google.api.field_behavior) = REQUIRED];

  // The name of the customer being planned for.  This is a user-defined value.
  string customer_insights_group = 4;
}

// The response message for
// [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v11.services.AudienceInsightsService.GenerateInsightsFinderReport], containing the
// shareable URL for the report.
message GenerateInsightsFinderReportResponse {
  // An HTTPS URL providing a deep link into the Insights Finder UI with the
  // report inputs filled in according to the request.
  string saved_report_url = 1;
}

// Request message for
// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v11.services.AudienceInsightsService.GenerateAudienceCompositionInsights].
message GenerateAudienceCompositionInsightsRequest {
  // Required. The ID of the customer.
  string customer_id = 1 [(google.api.field_behavior) = REQUIRED];

  // Required. The audience of interest for which insights are being requested.
  InsightsAudience audience = 2 [(google.api.field_behavior) = REQUIRED];

  // The one-month range of historical data to use for insights, in the format
  // "yyyy-mm". If unset, insights will be returned for the last thirty days of
  // data.
  string data_month = 3;

  // Required. The audience dimensions for which composition insights should be returned.
  repeated google.ads.googleads.v11.enums.AudienceInsightsDimensionEnum.AudienceInsightsDimension dimensions = 4 [(google.api.field_behavior) = REQUIRED];

  // The name of the customer being planned for.  This is a user-defined value.
  string customer_insights_group = 5;
}

// Response message for
// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v11.services.AudienceInsightsService.GenerateAudienceCompositionInsights].
message GenerateAudienceCompositionInsightsResponse {
  // The contents of the insights report, organized into sections.
  // Each section is associated with one of the AudienceInsightsDimension values
  // in the request. There may be more than one section per dimension.
  repeated AudienceCompositionSection sections = 1;
}

// Request message for
// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v11.services.AudienceInsightsService.ListAudienceInsightsAttributes].
message ListAudienceInsightsAttributesRequest {
  // Required. The ID of the customer.
  string customer_id = 1 [(google.api.field_behavior) = REQUIRED];

  // Required. The types of attributes to be returned.
  repeated google.ads.googleads.v11.enums.AudienceInsightsDimensionEnum.AudienceInsightsDimension dimensions = 2 [(google.api.field_behavior) = REQUIRED];

  // Required. A free text query.  Attributes matching or related to this string will be
  // returned.
  string query_text = 3 [(google.api.field_behavior) = REQUIRED];

  // The name of the customer being planned for.  This is a user-defined value.
  string customer_insights_group = 4;
}

// Response message for
// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v11.services.AudienceInsightsService.ListAudienceInsightsAttributes].
message ListAudienceInsightsAttributesResponse {
  // The attributes matching the search query.
  repeated AudienceInsightsAttributeMetadata attributes = 1;
}

// An audience attribute that can be used to request insights about the
// audience.
message AudienceInsightsAttribute {
  // An audience attribute.
  oneof attribute {
    // An audience attribute defined by an age range.
    google.ads.googleads.v11.common.AgeRangeInfo age_range = 1;

    // An audience attribute defined by a gender.
    google.ads.googleads.v11.common.GenderInfo gender = 2;

    // An audience attribute defiend by a geographic location.
    google.ads.googleads.v11.common.LocationInfo location = 3;

    // An Affinity or In-Market audience.
    google.ads.googleads.v11.common.UserInterestInfo user_interest = 4;

    // An audience attribute defined by interest in a topic represented by a
    // Knowledge Graph entity.
    AudienceInsightsEntity entity = 5;

    // An audience attribute defined by interest in a Product & Service
    // category.
    AudienceInsightsCategory category = 6;

    // A YouTube Dynamic Lineup
    AudienceInsightsDynamicLineup dynamic_lineup = 7;

    // A Parental Status value (parent, or not a parent).
    google.ads.googleads.v11.common.ParentalStatusInfo parental_status = 8;

    // A household income percentile range.
    google.ads.googleads.v11.common.IncomeRangeInfo income_range = 9;

    // A YouTube channel.
    google.ads.googleads.v11.common.YouTubeChannelInfo youtube_channel = 10;
  }
}

// An entity or category representing a topic that defines an audience.
message AudienceInsightsTopic {
  // An entity or category attribute.
  oneof topic {
    // A Knowledge Graph entity
    AudienceInsightsEntity entity = 1;

    // A Product & Service category
    AudienceInsightsCategory category = 2;
  }
}

// A Knowledge Graph entity, represented by its machine id.
message AudienceInsightsEntity {
  // Required. The machine id (mid) of the Knowledge Graph entity.
  string knowledge_graph_machine_id = 1 [(google.api.field_behavior) = REQUIRED];
}

// A Product and Service category.
message AudienceInsightsCategory {
  // Required. The criterion id of the category.
  string category_id = 1 [(google.api.field_behavior) = REQUIRED];
}

// A YouTube Dynamic Lineup.
message AudienceInsightsDynamicLineup {
  // Required. The numeric ID of the dynamic lineup.
  string dynamic_lineup_id = 1 [(google.api.field_behavior) = REQUIRED];
}

// A description of an audience used for requesting insights.
message BasicInsightsAudience {
  // Required. The countries for this audience.
  repeated google.ads.googleads.v11.common.LocationInfo country_location = 1 [(google.api.field_behavior) = REQUIRED];

  // Sub-country geographic location attributes.  If present, each of these
  // must be contained in one of the countries in this audience.
  repeated google.ads.googleads.v11.common.LocationInfo sub_country_locations = 2;

  // Gender for the audience.  If absent, the audience does not restrict by
  // gender.
  google.ads.googleads.v11.common.GenderInfo gender = 3;

  // Age ranges for the audience.  If absent, the audience represents all people
  // over 18 that match the other attributes.
  repeated google.ads.googleads.v11.common.AgeRangeInfo age_ranges = 4;

  // User interests defining this audience.  Affinity and In-Market audiences
  // are supported.
  repeated google.ads.googleads.v11.common.UserInterestInfo user_interests = 5;

  // Topics, represented by Knowledge Graph entities and/or Product & Service
  // categories, that this audience is interested in.
  repeated AudienceInsightsTopic topics = 6;
}

// An audience attribute, with metadata about it, returned in response to a
// search.
message AudienceInsightsAttributeMetadata {
  // The type of the attribute.
  google.ads.googleads.v11.enums.AudienceInsightsDimensionEnum.AudienceInsightsDimension dimension = 1;

  // The attribute itself.
  AudienceInsightsAttribute attribute = 2;

  // The human-readable name of the attribute.
  string display_name = 3;

  // A relevance score for this attribute, between 0 and 1.
  double score = 4;

  // A string that supplements the display_name to identify the attribute.
  // If the dimension is TOPIC, this is a brief description of the
  // Knowledge Graph entity, such as "American singer-songwriter".
  // If the dimension is CATEGORY, this is the complete path to the category in
  // The Product & Service taxonomy, for example
  // "/Apparel/Clothing/Outerwear".
  string display_info = 5;

  // Metadata specific to the dimension of this attribute.
  oneof dimension_metadata {
    // Special metadata for a YouTube channel.
    YouTubeChannelAttributeMetadata youtube_channel_metadata = 6;

    // Special metadata for a YouTube Dynamic Lineup.
    DynamicLineupAttributeMetadata dynamic_attribute_metadata = 7;
  }
}

// Metadata associated with a YouTube channel attribute.
message YouTubeChannelAttributeMetadata {
  // The approximate number of subscribers to the YouTube channel.
  int64 subscriber_count = 1;
}

// Metadata associated with a Dynamic Lineup attribute.
message DynamicLineupAttributeMetadata {
  // The national market associated with the lineup.
  google.ads.googleads.v11.common.LocationInfo inventory_country = 1;

  // The median number of impressions per month on this lineup.
  optional int64 median_monthly_inventory = 2;

  // The lower end of a range containing the number of channels in the lineup.
  optional int64 channel_count_lower_bound = 3;

  // The upper end of a range containing the number of channels in the lineup.
  optional int64 channel_count_upper_bound = 4;
}

// A set of users, defined by various characteristics, for which insights can
// be requested in AudienceInsightsService.
message InsightsAudience {
  // Required. The countries for the audience.
  repeated google.ads.googleads.v11.common.LocationInfo country_locations = 1 [(google.api.field_behavior) = REQUIRED];

  // Sub-country geographic location attributes.  If present, each of these
  // must be contained in one of the countries in this audience.  If absent, the
  // audience is geographically to the country_locations and no further.
  repeated google.ads.googleads.v11.common.LocationInfo sub_country_locations = 2;

  // Gender for the audience.  If absent, the audience does not restrict by
  // gender.
  google.ads.googleads.v11.common.GenderInfo gender = 3;

  // Age ranges for the audience.  If absent, the audience represents all people
  // over 18 that match the other attributes.
  repeated google.ads.googleads.v11.common.AgeRangeInfo age_ranges = 4;

  // Parental status for the audience.  If absent, the audience does not
  // restrict by parental status.
  google.ads.googleads.v11.common.ParentalStatusInfo parental_status = 5;

  // Household income percentile ranges for the audience.  If absent, the
  // audience does not restrict by household income range.
  repeated google.ads.googleads.v11.common.IncomeRangeInfo income_ranges = 6;

  // Dynamic lineups representing the YouTube content viewed by the audience.
  repeated AudienceInsightsDynamicLineup dynamic_lineups = 7;

  // A combination of entity, category and user interest attributes defining the
  // audience. The combination has a logical AND-of-ORs structure: Attributes
  // within each InsightsAudienceAttributeGroup are combined with OR, and
  // the combinations themselves are combined together with AND.  For example,
  // the expression (Entity OR Affinity) AND (In-Market OR Category) can be
  // formed using two InsightsAudienceAttributeGroups with two Attributes
  // each.
  repeated InsightsAudienceAttributeGroup topic_audience_combinations = 8;
}

// A list of AudienceInsightsAttributes.
message InsightsAudienceAttributeGroup {
  // Required. A collection of audience attributes to be combined with logical OR.
  // Attributes need not all be the same dimension.  Only Knowledge Graph
  // entities, Product & Service Categories, and Affinity and In-Market
  // audiences are supported in this context.
  repeated AudienceInsightsAttribute attributes = 1 [(google.api.field_behavior) = REQUIRED];
}

// A collection of related attributes of the same type in an audience
// composition insights report.
message AudienceCompositionSection {
  // The type of the attributes in this section.
  google.ads.googleads.v11.enums.AudienceInsightsDimensionEnum.AudienceInsightsDimension dimension = 1;

  // The most relevant segments for this audience.  If dimension is GENDER,
  // AGE_RANGE or PARENTAL_STATUS, then this list of attributes is exhaustive.
  repeated AudienceCompositionAttribute top_attributes = 3;

  // Additional attributes for this audience, grouped into clusters.  Only
  // populated if dimension is YOUTUBE_CHANNEL.
  repeated AudienceCompositionAttributeCluster clustered_attributes = 4;
}

// A collection of related attributes, with metadata and metrics, in an audience
// composition insights report.
message AudienceCompositionAttributeCluster {
  // The name of this cluster of attributes
  string cluster_display_name = 1;

  // If the dimension associated with this cluster is YOUTUBE_CHANNEL, then
  // cluster_metrics are metrics associated with the cluster as a whole.
  // For other dimensions, this field is unset.
  AudienceCompositionMetrics cluster_metrics = 3;

  // The individual attributes that make up this cluster, with metadata and
  // metrics.
  repeated AudienceCompositionAttribute attributes = 4;
}

// The share and index metrics associated with an attribute in an audience
// composition insights report.
message AudienceCompositionMetrics {
  // The fraction (from 0 to 1 inclusive) of the baseline audience that match
  // the attribute.
  double baseline_audience_share = 1;

  // The fraction (from 0 to 1 inclusive) of the specific audience that match
  // the attribute.
  double audience_share = 2;

  // The ratio of audience_share to baseline_audience_share, or zero if this
  // ratio is undefined or is not meaningful.
  double index = 3;

  // A relevance score from 0 to 1 inclusive.
  double score = 4;
}

// An audience attribute with metadata and metrics.
message AudienceCompositionAttribute {
  // The attribute with its metadata.
  AudienceInsightsAttributeMetadata attribute_metadata = 1;

  // Share and index metrics for the attribute.
  AudienceCompositionMetrics metrics = 2;
}